Liu Wen is the First Asian Face of Estée Lauder

1 Nov

Last April, news got out that cosmetics empire Estée Lauder had signed Chinese model Liu Wen as their first Asian face. Last week, images for the classic french brand’s gorgeous new print ad campaign, guided under the creative direction of Tom Pecheux, were released online. Behold! The full campaign is set to debut in department stores and magazines worldwide next spring. Yay for breaking down barriers!


Source: The Cut.


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