Elle Skin-Whitening Controversy Fuels Lawsuit Rumors

30 Dec

Indian model and actress Aishwarya Rai Bachchan is in shock over allegations of whitening her skin for her Elle India cover and may take legal action if verified, According to the Times of India.

An anonymous source “close to her” told the Times that, “Aishwarya’s first reaction was disbelief. She believed that these things don’t happen anymore.” Whether or not skin-whitening is an actionable offense is dubious, but unfortunately it is a global epidemic to women — especially in India.

Back in 2008, the Times of India reported via another anonymous source that Aishwarya Rai Bachchan had been fired and replaced in a L’Oreal ad for skin-lightening cream because she refused to endorse it.

“She said that she didn’t want to promote a fairness cream especially in India where one’s skin colour is such a big issue,” the source says. “She will never promote a product that discriminates on the basis of one’s skin colour. Ours is a society where biases are so prevalent that she will do all she can to curb it.”

Source: Jezebel, the Times of India

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